With profit margins being squeezed by increased competition and ever changing market conditions you must continually seek the lowest cost per sale from your marketing plan. To many, marketing seems like a “Black Hole” into which dollars are cast but without quantifiable results.
Want to get your marketing costs under control? Cost effective marketing begins with conducting thorough market demand and consumer preference research giving you the information needed to make informed decisions to offer the right products, at the right price, promote through creative marketing programs and drive pre-qualified quality potential buyers to your sales staff.
To assist you in creating a cost effective marketing plan we provide the following:
Comprehensive project FEASIBILITY STUDIES to ensure your product line is in line with current market conditions.
MARKET and CONSUMER SURVEYS designed to give your R&D team, merchandisers and advertising agencies specific profiles of your targeted buyers ensuring correct product positioning, merchandising, marketing and selling strategies.
Consumer surveys and FOCUS GROUP STUDIES to assist in creating a marketing plan that targets your specific buyer profile. In a focus group study you will receive valuable information regarding the demand for the product, pricing sensitivity, how best to advertise to achieve lowest per unit cost per sale and many other facts from potential buyers that will impact your overall marketing strategies and budget.
Objective “WHY DIDN’T BUY SURVEYS” to determine the real reason you lost a potential sale to your competition allowing you to re-position your marketing strategy.
Executive level MARKETING MANAGEMENT TRAINING facilitated by Roger Fiehn NAHB “Master In Residential Marketing” and “Certified Marketing Professional” as well as being awarded the NAHB University of Housing “Excellence in Education” award for his excellent results in presenting Marketing, Sales and Business Management educational courses. During this high impact training participants learn the latest marketing techniques and strategies to consistently deliver qualified non-contingent prospective buyers to the sales staff at the lowest possible cost.
GENERATE MORE QUALIFIED BUYERS AT LOWER COST!
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